Finally!
3:08 May 13th, 2009 | 0 notes
TA DAAA! Apple has responded to Microsoft’s Laptop Hunters ads.
Once again, they’ve struck on the two areas that make Macs better than PCs for average consumers: customer care and ease of use. There are three ads: Customer Care, Elimination and PC Choice Chat.
My favorite one is Elimination, because it directly shoots at Microsoft’s claim that getting a Mac means no choice. In the ad, Megan spells out what she wants in a computer to a long line of PCs. As she lists her specifications, the PCs start leaving until there are only a few left. This method by Apple cleverly points out that as you want something more and more specific, the range of PC you can chose from gets smaller and smaller, counteracting Microsoft’s claim against Apple.
Then Megan asks for a computer that doesn’t have tons of viruses, crashes and headaches. You know what happens next.
Each one on that ads answer Microsoft’s claims while remaining witty and humorous. What’s not to love?
