7:33 Aug 4th, 2009 | 2 notes
I think Palm have forgotten how advertising is supposed to work.
In the perfect ad you show as much of your product as possible, from the best angles, showing the best features, and making sure the ad itself gets to the point. I viewed this beautifully metaphorcal and poetic ad for the Palm Pre and was instantly filled with a soothing euphoria. I was so lost in the graceful anecdotal story line that I missed the one second of footage that actually depicted the Pre.
At this point I can’t help quoting Devin Coldewey from TechCrunch:
The ads may have been effective if they were promoting something else, I can’t think of what — lotion, maybe, or a really nice oven.
So Palm, if you wish to sell phones, don’t show me a woman in a nightie charming me with her calming metaphorical story of a juggler in a park. Instead, show me the Pre in action. Simple.
