Way To Go Adobe

10:00 Mar 23rd, 2010 | 0 notes

A quick glance at Adobe’s “Permissions and Trademark Guidelines” reveals a bit of interesting information. It would seem that Adobe have their public image at the forefront of their mind. Why else would they want to look like frickin idiots? Notice that you have to pronounce the “®” in everything.

Trademarks are not verbs.
Correct: The image was enhanced using Adobe® Photoshop® software.
Incorrect: The image was photoshopped.
Trademarks are not nouns.
Correct: The image pokes fun at the Senator. 
Incorrect: The photoshop pokes fun at the Senator.
Always capitalize and use trademarks in their correct form.
Correct: The image was enhanced with Adobe® Photoshop® Elements software. 
Incorrect: The image was photoshopped. 
Incorrect: The image was Photoshopped. 
Incorrect: The image was Adobe® Photoshopped. 
Trademarks must never be used as slang terms.
Correct: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form. 
Incorrect: A photoshopper sees his hobby as an art form.
Incorrect: My hobby is photoshopping.
Trademarks must never be used in possessive form.
Correct: The new features in Adobe® Photoshop® software are impressive.
Incorrect: Photoshop’s new features are impressive.
Trademarks are proper adjectives and should be followed by the generic terms they describe.
Correct: The image was manipulated using Adobe® Photoshop® software. 
Incorrect: The image was manipulated using Photoshop.
Trademarks must never be abbreviated.
Correct: Take a look at the new features in Adobe® Photoshop® software.
Incorrect: Take a look at the new features in PS.

Source: Adobe.com

Update on the Australian Student Laptop Plan

7:51 Apr 28th, 2009 | 0 notes

Heard anything about the Federal Government’s student laptop plan recently? Neither had I.

But thanks to my contacts at the department of education I can confirm some of the specs about the laptops to be handed out to year 9 New South Wales students later this year! Rumors were flying as to what would be installed on the laptops. Such rumors contained Windows 7, Adobe CS4 Master Collection and Office 2007 Professional!

If that was the standard of laptop the government were going to hand out then I would gladly drop back two years and repeat year 9. Unfortunately, no such dream machine is to exist. Today I discovered that the laptops would not run Windows 7, but Windows XP. They would not contain Adobe CS4 Master Collection, rather Photoshop Elements. No Office 2007, instead no mention of Office at all.

What promised to be a machine to “meet the high power needs of students in the 21st century” has turned out to be machine teetering on the dawn of the century, rather then deeply engrossed in it.

Disappointing really. Lucky that I was never going to receive one in the first place I suppose. I’ll post any new information as I get it.